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[Emerald] Does cross-channel consistency always create brand loyalty in omni-channel retailing?

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dungnv Post time 3 day(s) ago | Show all posts |Read mode
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journal：International Journal of Retail & Distribution Management

Authors：Ting Liu; Minghao Liu

Published date：2024-1-18

DOI：10.1108/ijrdm-12-2022-0517

PDF link：https://www.emerald.com/insight/ ... -2022-0517/full/xml

Article link：http://dx.doi.org/10.1108/ijrdm-12-2022-0517

Article Source：Emerald。


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dungnv Post time 3 day(s) ago | Show all posts

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