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[Elsevier] Omni-channel marketing strategy in the digital platform era

dungnv Post time 4 day(s) ago | Show all posts |Read mode
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journal：Journal of Business Research

Authors：Ya-Jun Cai; Tsan-Ming Choi

Published date：2023-11-

DOI：10.1016/j.jbusres.2023.114197

PDF link：https://www.sciencedirect.com/sc ... 148296323005568/pdf

Article link：http://dx.doi.org/10.1016/j.jbusres.2023.114197

Article Source：Elsevier BV。


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