journal:Journal of Marketing Management
Authors:Yacine Ouazzani; Haydeé Calderón-García; Berta Tubillejas-Andrés
Published date:2023-3-24
DOI:10.1080/0267257x.2022.2105936
PDF link:https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2105936
Article link:http://dx.doi.org/10.1080/0267257x.2022.2105936
Article Source:Informa UK Limited。
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