[Other] Childhood memories affecting brand loyalty and consumption behaviour among adult consumers

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journal：International Journal of Business Innovation and Research

Authors：N.A. Rajagopal

Published date：2020--

DOI：10.1504/ijbir.2020.110975

PDF link：http://www.inderscienceonline.co ... 4/IJBIR.2020.110975

Article link：http://dx.doi.org/10.1504/ijbir.2020.110975

Article Source：Inderscience Publishers。

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[Other] Childhood memories affecting brand loyalty and consumption behaviour among adult consumers Copy