[Other] Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

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journal：Journal of Marketing

Authors：Feng Zhu; Xiaoquan (Michael) Zhang

Published date：2010-3-

DOI：10.1509/jm.74.2.133

PDF link：http://journals.sagepub.com/doi/pdf/10.1509/jm.74.2.133

Article link：http://dx.doi.org/10.1509/jm.74.2.133

Article Source：SAGE Publications。

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[Other] Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics Copy