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[Elsevier] Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention

linhtran18 Post time The day before yesterday 04:46 | Show all posts |Read mode
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journal：Computers in Human Behavior

Authors：Na Yu; Yi-Ting Huang

Published date：2022-1-

DOI：10.1016/j.chb.2021.106991

PDF link：https://www.sciencedirect.com/sc ... 747563221003149/pdf

Article link：http://dx.doi.org/10.1016/j.chb.2021.106991

Article Source：Elsevier BV。


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