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[SAGE] “I Love It” Versus “I Recommend It”: The Impact of Implicit and Explicit Endorsement Styles on Electronic Word-of-Mouth Persuasiveness

smileduck Post time 3 day(s) ago | Show all posts |Read mode
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journal：Journal of Travel Research

Authors：Junyun Liao; Siying He; Wenting Feng; Raffaele Filieri

Published date：2024-4-

DOI：10.1177/00472875231175083

PDF link：http://journals.sagepub.com/doi/pdf/10.1177/00472875231175083

Article link：http://dx.doi.org/10.1177/00472875231175083

Article Source：SAGE Publications。


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