[Taylor&Francis] Everyday activism: an AI-assisted netnography of a digital consumer movement

galosamaniego12 Post time The day before yesterday 16:02 | Show all posts |Read mode
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journal:Journal of Marketing Management

Authors:Robert V. Kozinets; Mina Seraj-Aksit

Published date:2024-2-12

DOI:10.1080/0267257x.2024.2307387

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2024.2307387

Article link:http://dx.doi.org/10.1080/0267257x.2024.2307387

Article Source:Informa UK Limited


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mahmoudabdalal7 Post time The day before yesterday 16:54 | Show all posts

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