[Elsevier] Examining the influence of source factors and content characteristics of influencers' post on consumer engagement and purchase intention: A moderated analysis

abibibibi Post time Yesterday 02:44 | Show all posts |Read mode
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journal:Journal of Retailing and Consumer Services

Authors:Sainaz Sardar; Sai Vijay Tata; Subhro Sarkar

Published date:2024-7-

DOI:10.1016/j.jretconser.2024.103888

PDF link:https://www.sciencedirect.com/sc ... 96969892400184X/pdf

Article link:http://dx.doi.org/10.1016/j.jretconser.2024.103888

Article Source:Elsevier BV


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Rajavarman11 Post time Yesterday 10:54 | Show all posts

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