[Elsevier] From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok

abibibibi Post time Yesterday 02:43 | Show all posts |Read mode
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journal:Journal of Retailing and Consumer Services

Authors:Juan Miguel Alcántara-Pilar; María Eugenia Rodriguez-López; Zoran Kalinic; Francisco Liébana-Cabanillas

Published date:2024-5-

DOI:10.1016/j.jretconser.2024.103709

PDF link:https://www.sciencedirect.com/sc ... 969698924000055/pdf

Article link:http://dx.doi.org/10.1016/j.jretconser.2024.103709

Article Source:Elsevier BV


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juja Post time Yesterday 10:58 | Show all posts

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