[Wiley] The relationship between electronic word of mouth and brand: A systematic review and future research agenda

duyplymouth0203 Post time The day before yesterday 20:39 | Show all posts |Read mode
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journal:International Journal of Consumer Studies

Authors:Chahat Maru; T. Sai Vijay

Published date:2024-3-

DOI:10.1111/ijcs.13017

PDF link:https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/ijcs.13017

Article link:http://dx.doi.org/10.1111/ijcs.13017

Article Source:Wiley


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FBCurieBib Post time Yesterday 18:22 | Show all posts

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