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[Other] [Single chapter][elgar online] Brand anthropomorphism

匿名  Post time The day before yesterday 16:03 |Read mode
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journal：Elgar Encyclopedia of Corporate Communication

Authors：Urska Tuskej Lovsin

Published date：2024-3-12

DOI：10.4337/9781802200874.ch74

PDF link：https://www.elgaronline.com/view/book/9781802200874/ch74.xml

Article link：http://dx.doi.org/10.4337/9781802200874.ch74

Article Source：Edward Elgar Publishing。


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