[Elsevier] Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

adamkhan67 Post time The day before yesterday 02:48 | Show all posts |Read mode
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journal:International Journal of Information Management

Authors:Nir Kshetri; Yogesh K. Dwivedi; Thomas H. Davenport; Niki Panteli

Published date:2024-4-

DOI:10.1016/j.ijinfomgt.2023.102716

PDF link:https://www.sciencedirect.com/sc ... 26840122300097X/pdf

Article link:http://dx.doi.org/10.1016/j.ijinfomgt.2023.102716

Article Source:Elsevier BV


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