[Elsevier] Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance

adamkhan67 Post time The day before yesterday 02:48 | Show all posts |Read mode
Reward10points

journal:Journal of Business Research

Authors:Inhwa Kim; Chung-Wha Ki; Hyunhwan Lee; Youn-Kyung Kim

Published date:2024-4-

DOI:10.1016/j.jbusres.2024.114611

PDF link:https://www.sciencedirect.com/sc ... 148296324001152/pdf

Article link:http://dx.doi.org/10.1016/j.jbusres.2024.114611

Article Source:Elsevier BV


Remark:

Best Answer

Please adopt

View Full Content

Reply

Use magic Donate Report

All Reply1 Show all posts
lavacake Post time The day before yesterday 02:48 | Show all posts

This post has been completed

Completed attachments will be deleted within 24 hours.
Reply

Use magic Donate Report

Junior Member
  • post

  • reply

  • points

    60

Latest Reply

Return to the list