[Emerald] Strategic Implications of Chatbots in Marketing: Exploring Applications and Factors of Customer Acceptance

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adamkhan67 Post time 3 day(s) ago | Show all posts |Read mode

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journal：The Impact of Digitalization on Current Marketing Strategies

Authors：Giulia Pavone; Kathleen Desveaud

Published date：2024-3-14

DOI：10.1108/978-1-83753-686-320241001

PDF link：https://www.emerald.com/insight/ ... -320241001/full/xml

Article link：http://dx.doi.org/10.1108/978-1-83753-686-320241001

Article Source：Emerald Publishing Limited。

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[Emerald] Strategic Implications of Chatbots in Marketing: Exploring Applications and Factors of Customer Acceptance Copy