[Emerald] Artificial Intelligence and the Perspective of Value Creation: Present Research Focus and Future Directions

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journal:The Impact of Digitalization on Current Marketing Strategies

Authors:Kunjan Rajguru

Published date:2024-3-14

DOI:10.1108/978-1-83753-686-320241010

PDF link:https://www.emerald.com/insight/ ... -320241010/full/xml

Article link:http://dx.doi.org/10.1108/978-1-83753-686-320241010

Article Source:Emerald Publishing Limited


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