[Other] Examining drivers and outcomes of social media brand engagement

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paulkurian Post time 4 day(s) ago | Show all posts |Read mode
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journal:Asia Pacific Journal of Marketing and Logistics

Authors:Civilai Leckie; Abhishek Dwivedi; Lester Johnson

Published date:2022-2-4

DOI:10.1108/apjml-07-2020-0488

PDF link:https://www.emerald.com/insight/ ... -2020-0488/full/xml

Article link:http://dx.doi.org/10.1108/apjml-07-2020-0488

Article Source:Emerald


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