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[Emerald] Customers’ self-image congruity and brand preference: a moderated mediation model of self-brand connection and self-motivation

juhiphukan01 Post time 3 day(s) ago | Show all posts |Read mode
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journal：Journal of Product & Brand Management

Authors：Yaoqi Li; Chun Zhang; Lori Shelby; Tzung-Cheng Huan

Published date：2022-6-6

DOI：10.1108/jpbm-07-2020-2998

PDF link：https://www.emerald.com/insight/ ... -2020-2998/full/xml

Article link：http://dx.doi.org/10.1108/jpbm-07-2020-2998

Article Source：Emerald。


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teaminstinct339 Post time The day before yesterday 08:06 | Show all posts

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