[Elsevier] Product purchase or gift-giving? An investigation of different viewer-streamer interaction strategies in tourism live streaming

galosamaniego12 Post time 3 day(s) ago | Show all posts |Read mode
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journal:Tourism Management Perspectives

Authors:Shixuan Fu; Xiaojiang Zheng; Tingting Hou; Yunyi Yang

Published date:2024-3-

DOI:10.1016/j.tmp.2024.101219

PDF link:https://www.sciencedirect.com/sc ... 211973624000023/pdf

Article link:http://dx.doi.org/10.1016/j.tmp.2024.101219

Article Source:Elsevier BV


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