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[Emerald] Tourism e-commerce live streaming: the effects of live streamer authenticity on purchase intention

galosamaniego12 Post time 3 day(s) ago | Show all posts |Read mode
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journal：Tourism Review

Authors：Yun Liu; Xin Sun

Published date：--

DOI：10.1108/tr-04-2023-0245

PDF link：https://www.emerald.com/insight/ ... -2023-0245/full/xml

Article link：http://dx.doi.org/10.1108/tr-04-2023-0245

Article Source：Emerald。


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pitipat Senior Member
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