[SAGE] Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment

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journal:Journal of Marketing Research

Authors:Javad Mousavi; Surendra N. Singh; Promothesh Chatterjee; Tamara Masters

Published date:2024-4-

DOI:10.1177/00222437231179186

PDF link:http://journals.sagepub.com/doi/pdf/10.1177/00222437231179186

Article link:http://dx.doi.org/10.1177/00222437231179186

Article Source:SAGE Publications


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