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[Taylor&Francis] ‘Are online reviews the new shepherd?’ –examining herd behaviour in wearable technology adoption for personal healthcare

rahulranjan Post time 4 day(s) ago | Show all posts |Read mode
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journal：Journal of Marketing Communications

Authors：Anjali Pathania; Saumya Dixit; Gowhar Rasool

Published date：2024-5-18

DOI：10.1080/13527266.2022.2140183

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2140183

Article link：http://dx.doi.org/10.1080/13527266.2022.2140183

Article Source：Informa UK Limited。


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George Senior Member
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