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[SAGE] Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness

mariamamr7 Post time 4 day(s) ago | Show all posts |Read mode
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journal：Journal of Marketing

Authors：Xinyue Zhou; Xiao Yan; Yuwei Jiang

Published date：2024-7-

DOI：10.1177/00222429231203699

PDF link：https://journals.sagepub.com/doi/pdf/10.1177/00222429231203699

Article link：http://dx.doi.org/10.1177/00222429231203699

Article Source：SAGE Publications。


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