journal:Advances in Marketing, Customer Relationship Management, and E-Services
Authors:Albérico Travassos Rosário
Published date:2024-4-12
DOI:10.4018/979-8-3693-4453-8.ch004
PDF link:https://www.igi-global.com/viewtitle.aspx?TitleId=347195
Article link:http://dx.doi.org/10.4018/979-8-3693-4453-8.ch004
Article Source:IGI Global。
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