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[Taylor&Francis] “Limited Time Offer”: Impact of Time Scarcity Messages on Consumer’s Impulse Purchase

lyinhtran18 Post time 6 day(s) ago | Show all posts |Read mode
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journal：Journal of Promotion Management

Authors：Mansi Khetarpal; Sapna Singh

Published date：2024-2-17

DOI：10.1080/10496491.2023.2253228

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2253228

Article link：http://dx.doi.org/10.1080/10496491.2023.2253228

Article Source：Informa UK Limited。


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