[Elsevier] Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model

AlishaDeep Post time 2024-6-22 15:35:40 | Show all posts |Read mode
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journal:Journal of Retailing and Consumer Services

Authors:Qi Zhou; Bin Li; Huajun Li; Yueqiu Lei

Published date:2024-1-

DOI:10.1016/j.jretconser.2023.103610

PDF link:https://www.sciencedirect.com/sc ... 969698923003612/pdf

Article link:http://dx.doi.org/10.1016/j.jretconser.2023.103610

Article Source:Elsevier BV


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metastock Post time 2024-6-22 15:35:41 | Show all posts

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