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[Emerald] Using AI predicted personality to enhance advertising effectiveness

ushanirRes Post time 7 day(s) ago | Show all posts |Read mode
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journal：European Journal of Marketing

Authors：Michael Shumanov; Holly Cooper; Mike Ewing

Published date：2022-6-7

DOI：10.1108/ejm-12-2019-0941

PDF link：https://www.emerald.com/insight/ ... -2019-0941/full/xml

Article link：http://dx.doi.org/10.1108/ejm-12-2019-0941

Article Source：Emerald。


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