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[Emerald] Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude

butterkuff01 Post time 7 day(s) ago | Show all posts |Read mode
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journal：Journal of Fashion Marketing and Management: An International Journal

Authors：Archana Tiwari; Audhesh Kumar; Rishi Kant; Deepak Jaiswal

Published date：2024-2-21

DOI：10.1108/jfmm-11-2022-0253

PDF link：https://www.emerald.com/insight/ ... -2022-0253/full/xml

Article link：http://dx.doi.org/10.1108/jfmm-11-2022-0253

Article Source：Emerald。


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Mugaahed Junior Member
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