[Taylor&Francis] Toward Sustainable Development and Consumption: The Role of the Green Promotion Mix in Driving Green Brand Equity and Green Purchase Intention

makniazi Post time 7 day(s) ago | Show all posts |Read mode
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journal:Journal of Promotion Management

Authors:Khai Cong Dinh; Bang Nguyen-Viet; Hang Nguyet Phuong Vo

Published date:2023-8-18

DOI:10.1080/10496491.2023.2165209

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2165209

Article link:http://dx.doi.org/10.1080/10496491.2023.2165209

Article Source:Informa UK Limited


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