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[Taylor&Francis] Modeling the Factors affecting Online Purchase Intention: The Mediating Effect of Consumer’s Attitude towards User- Generated Content

linhtran18 Post time 7 day(s) ago | Show all posts |Read mode
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journal：Journal of Marketing Communications

Authors：Smriti Mathur; Alok Tewari; Akanchha Singh

Published date：2022-10-3

DOI：10.1080/13527266.2021.1936126

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/13527266.2021.1936126

Article link：http://dx.doi.org/10.1080/13527266.2021.1936126

Article Source：Informa UK Limited。


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