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[Emerald] The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology

linhtran18 Post time 2024-6-20 13:56:08 | Show all posts |Read mode
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journal：Industrial Management & Data Systems

Authors：Peng Zhu; Zixi Liu; Xiaotong Li; Xu Jiang; Mark Xuefang Zhu

Published date：2023-3-9

DOI：10.1108/imds-07-2022-0430

PDF link：https://www.emerald.com/insight/ ... -2022-0430/full/xml

Article link：http://dx.doi.org/10.1108/imds-07-2022-0430

Article Source：Emerald。


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