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[Taylor&Francis] The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo

ilinii Post time 2024-6-19 22:43:43 | Show all posts |Read mode
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journal：Journal of Global Fashion Marketing

Authors：Rasa Stankeviciute; Jonas Hoffmann

Published date：2010-5-

DOI：10.1080/20932685.2010.10593064

PDF link：http://www.tandfonline.com/doi/pdf/10.1080/20932685.2010.10593064

Article link：http://dx.doi.org/10.1080/20932685.2010.10593064

Article Source：Informa UK Limited。


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