[Elsevier] Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior

Textmaster Post time 2024-6-17 22:14:23 | Show all posts |Read mode
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journal:Journal of Business Research

Authors:Holly A. Syrdal; Susan Myers; Sandipan Sen; Parker J. Woodroof; William C. McDowell

Published date:2023-8-

DOI:10.1016/j.jbusres.2023.113875

PDF link:https://www.sciencedirect.com/sc ... 148296323002333/pdf

Article link:http://dx.doi.org/10.1016/j.jbusres.2023.113875

Article Source:Elsevier BV


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