[Elsevier] Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth

Textmaster Post time 2024-6-17 22:11:52 | Show all posts |Read mode
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journal:Journal of Business Research

Authors:Shengnan Ren; Sahar Karimi; Alberto Bravo Velázquez; Jianfeng Cai

Published date:2023-2-

DOI:10.1016/j.jbusres.2022.113476

PDF link:https://www.sciencedirect.com/sc ... 148296322009419/pdf

Article link:http://dx.doi.org/10.1016/j.jbusres.2022.113476

Article Source:Elsevier BV


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