[Elsevier] Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns

Textmaster Post time 2024-6-17 22:10:53 | Show all posts |Read mode
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journal:Journal of Business Research

Authors:Sara AlRabiah; Ben Marder; David Marshall; Rob Angell

Published date:2022-11-

DOI:10.1016/j.jbusres.2022.07.029

PDF link:https://www.sciencedirect.com/sc ... 148296322006361/pdf

Article link:http://dx.doi.org/10.1016/j.jbusres.2022.07.029

Article Source:Elsevier BV


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