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[Elsevier] The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews

Textmaster Post time 2024-6-17 20:17:41 | Show all posts |Read mode
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journal：International Journal of Research in Marketing

Authors：Maximilian H.E.E. Gerrath; Bryan Usrey

Published date：2021-9-

DOI：10.1016/j.ijresmar.2020.09.010

PDF link：https://www.sciencedirect.com/sc ... 167811620300860/pdf

Article link：http://dx.doi.org/10.1016/j.ijresmar.2020.09.010

Article Source：Elsevier BV。


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