[Elsevier] Pet influencers on social media: The joint effect of message appeal and narrator

Textmaster Post time 2024-6-17 20:17:23 | Show all posts |Read mode
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journal:International Journal of Hospitality Management

Authors:Lu Zhang; Wei Wei; Bobbie Rathjens; Yanyan Zheng

Published date:2023-4-

DOI:10.1016/j.ijhm.2023.103453

PDF link:https://www.sciencedirect.com/sc ... 278431923000270/pdf

Article link:http://dx.doi.org/10.1016/j.ijhm.2023.103453

Article Source:Elsevier BV


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