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[Elsevier] The sway of influencer marketing: Evidence from a restaurant group

Textmaster Post time 2024-6-17 20:16:20 | Show all posts |Read mode
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journal：International Journal of Hospitality Management

Authors：Po-Yen Lee; Mehmet Ali Koseoglu; Lin Qi; En-Chieh Liu; Brian King

Published date：2021-9-

DOI：10.1016/j.ijhm.2021.103022

PDF link：https://www.sciencedirect.com/sc ... 278431921001651/pdf

Article link：http://dx.doi.org/10.1016/j.ijhm.2021.103022

Article Source：Elsevier BV。


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