A history of advertising and sales promotion

Post time 2024-6-17 10:16:42

journal：The Routledge Companion to Marketing History

Authors：Fred K. Beard

Published date：2016-1-29

DOI：10.4324/9781315882857-11

Article link：http://dx.doi.org/10.4324/9781315882857-11

Article Source：Routledge。

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Post time 2024-6-17 10:16:43

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[Taylor&Francis] A history of advertising and sales promotion

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