[Emerald] The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction

abibibi Post time 2024-6-17 02:47:07 | Show all posts |Read mode
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journal:Journal of Research in Interactive Marketing

Authors:Tser Yieth Chen; Tsai Lien Yeh; Fang Yu Lee

Published date:2021-7-15

DOI:10.1108/jrim-09-2020-0183

PDF link:https://www.emerald.com/insight/ ... -2020-0183/full/xml

Article link:http://dx.doi.org/10.1108/jrim-09-2020-0183

Article Source:Emerald


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Nixxiflo Post time 2024-6-17 02:47:08 | Show all posts

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