[Other] Sales Promotion and Impulse Buying Behavior towards Consumer Goods : The Mediating Role of Purchase Intention

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elven Post time 7 day(s) ago | Show all posts |Read mode
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journal:Indian Journal of Marketing

Authors:Farah Yasin Abdelkhair; Mamoun Yaseen Babekir; Sara Suliman Mudawi; Al. Beisani Al. Al. Abiad

Published date:--

DOI:10.17010/ijom/2023/v53/i2/172631

Article link:http://dx.doi.org/10.17010/ijom/2023/v53/i2/172631

Article Source:Associated Management Consultants,  PVT., Ltd.


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