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[Emerald] Influencer marketing: purchase intention and its antecedents

rpca Post time 2024-6-15 17:31:04 | Show all posts |Read mode
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journal：Marketing Intelligence & Planning

Authors：Yi Li; Yangying Peng

Published date：2021-9-30

DOI：10.1108/mip-04-2021-0104

PDF link：https://www.emerald.com/insight/ ... -2021-0104/full/xml

Article link：http://dx.doi.org/10.1108/mip-04-2021-0104

Article Source：Emerald。


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