[Other] Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives

Wicked_ICe Post time 2024-6-15 12:19:58 | Show all posts |Read mode
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journal:Journal of Current Issues & Research in Advertising

Authors:Anan Wan; Mengtian (Montina) Jiang

Published date:2023-7-3

DOI:10.1080/10641734.2023.2224416

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/10641734.2023.2224416

Article link:http://dx.doi.org/10.1080/10641734.2023.2224416

Article Source:Informa UK Limited


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Georgee Post time 2024-6-15 12:19:59 | Show all posts

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