[Emerald] The influence of electronic word of mouth on green cosmetics purchase intention: evidence from young Vietnamese female consumers

Yulianty2507 Post time 2024-6-15 11:45:31 | Show all posts |Read mode
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journal:Journal of Consumer Marketing

Authors:Thuy Thi Thu Nguyen; Yam B. Limbu; Long Pham; Miguel Angel Zúniga

Published date:2024-6-10

DOI:10.1108/jcm-11-2022-5709

PDF link:https://www.emerald.com/insight/ ... -2022-5709/full/xml

Article link:http://dx.doi.org/10.1108/jcm-11-2022-5709

Article Source:Emerald


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