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[Taylor&Francis] An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework

rpca Post time 2024-6-13 09:21:57 | Show all posts |Read mode
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journal：International Journal of Human–Computer Interaction

Authors：Jae Hyun Yoon; Han Ku Kim

Published date：--

DOI：10.1080/10447318.2023.2185732

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/10447318.2023.2185732

Article link：http://dx.doi.org/10.1080/10447318.2023.2185732

Article Source：Informa UK Limited。


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