[Emerald] Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation

Username4567 Post time 2024-6-9 16:27:59 | Show all posts |Read mode
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journal:European Journal of Marketing

Authors:Bora Min

Published date:2023-1-4

DOI:10.1108/ejm-08-2021-0603

PDF link:https://www.emerald.com/insight/ ... -2021-0603/full/xml

Article link:http://dx.doi.org/10.1108/ejm-08-2021-0603

Article Source:Emerald


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Mugaahed Post time 2024-6-9 16:28:00 | Show all posts

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