[Elsevier] Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform

elza Post time 2024-6-7 13:05:56 | Show all posts |Read mode
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journal:Industrial Marketing Management

Authors:Chunlin Yuan; Hakil Moon; Shuman Wang; Xiaolei Yu; Kyung Hoon Kim

Published date:2021-1-

DOI:10.1016/j.indmarman.2020.11.008

PDF link:https://www.sciencedirect.com/sc ... 019850120308877/pdf

Article link:http://dx.doi.org/10.1016/j.indmarman.2020.11.008

Article Source:Elsevier BV


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hossambasha Post time 2024-6-7 13:05:57 | Show all posts

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