journal:Advances in Marketing, Customer Relationship Management, and E-Services
Authors:José Alberto Carvalho dos Santos Claro
Published date:2023-12-29
DOI:10.4018/978-1-6684-9146-1.ch008
PDF link:https://www.igi-global.com/viewtitle.aspx?TitleId=336648
Article link:http://dx.doi.org/10.4018/978-1-6684-9146-1.ch008
Article Source:IGI Global。
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