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[SAGE] Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness

Marketooon Post time 2024-6-5 01:23:58 | Show all posts |Read mode
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journal：Journal of Marketing

Authors：Xinyue Zhou; Xiao Yan; Yuwei Jiang

Published date：--

DOI：10.1177/00222429231203699

PDF link：http://journals.sagepub.com/doi/pdf/10.1177/00222429231203699

Article link：http://dx.doi.org/10.1177/00222429231203699

Article Source：SAGE Publications。


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amineboussetta Post time 2024-6-5 01:23:59 | Show all posts

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