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[Wiley] Virtual brand experience in digital reality advertising: Conceptualization and measurement

Binhcsc Post time 2024-6-4 17:40:12 | Show all posts |Read mode
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journal：Journal of Consumer Behaviour

Authors：Heejun Lee; Chang‐Hoan Cho

Published date：2023-3-

DOI：10.1002/cb.2126

PDF link：https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.2126

Article link：http://dx.doi.org/10.1002/cb.2126

Article Source：Wiley。


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